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We all know how it goes: you open up Instagram, edit your photo (three or four times), get distracted scrolling through your feed, leaving some hearts and comments, then- OH! what were you even doing on here? THAT’S RIGHT, POSTING. I think the reason why most people are overwhelmed by social media is because they feel like they spend SO MUCH TIME just trying to post something. *Although Pinterest is technically a search engine, I give it a big chunk of my networking time because it’s a powerhouse for driving traffic to my blog. The first two are Pinterest* and Facebook. If you absolutely MUST, pick three and let the third one be your “passive” platform - meaning, if you fail to be consistent on there, it doesn’t really matter to you. You can slay your networking game and actually ENJOY it! Don’t know what social media platform is best for you? Take this quiz I made! Because when you zero in on the social media platform that’s right for you, everything becomes less overwhelming. “TWO?” I hear you screaming, panicking, thinking that you’re not going to have a big enough presence online - but dude, you will. So here’s what I decided to do a while ago that CHANGED MY LIFE: pick two social media platforms that are best for you. It’s soul-sucking because your attention is so divided, you don’t feel like you’re fully present in any one place (or on any one platform.) We all know the key to the social media game is consistency.But how can we stay consistent if we have to be EVERYWHERE ALL AT ONCE? Unless you have a Virtual Assistant helping you out, it’s going to be overwhelming as all heck. Because I believe you’re a multitalented creative trying to squeeze yourself in a box - but when it comes to social media, sometimes doing too much can feel like squeezing yourself in a box. “But Abbiee, isn’t that what you preach around here? YOU CAN DO LITERALLY EVERYTHING?” Yes! That is what I preach. SHOULD YOU BE ON EVERY SOCIAL MEDIA PLATFORM? Settle in and get comfy - your life is about to be transformed, my friend. So if you’ve been struggling to find that balance between staying creative and energized but also keeping up your social media presence, THIS POST IS FOR YOU. And now I can proudly say that I keep up with my social media consistently and there is nothing soul-sucking about it.

I was stuck in this Hole Of Social Sadness™ for a long time before I learned how to pull myself out. This is a phrase I’ve heard a lot: “I want to build a platform on social media, but it’s so overwhelming… I can’t stay consistent and it stresses me out!” If this is you, FEAR NOT. It’s true, social media can be overwhelming. So how do we balance creativity and networking? How do we slay our social game while still keeping our inspiration and energy alive?

But…also the thing all creative entrepreneurs find draining, tiring, and soul-sucking. Social media: the thing all creative entrepreneurs know they have to spend time on.